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Wits, prices and margins: India's cola war is getting hot

Updated: January Wed, 2025By Admin
Wits, prices and margins: India's cola war is getting hot

Coca-Cola and PepsiCo are striving to maintain their market positions while expanding their reach in India as Reliance revives Campa Cola with aggressive pricing. The re-ignited cola wars include strategic distribution expansions and competitive advertising c…

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