Zepto: 10-Min Grocery Delivery

Zepto, a 10-minute grocery delivery app in India, raises $60 million

Two 19-year-old entrepreneurs, who previously collaborated on a number of projects including a ride-hailing commute app for school kids and left Stanford last year to pursue a new startup, said on Sunday they have raised $60 million to disrupt India’s overcrowded and highly competitive grocery delivery market.

Glade Brook Capital led Zepto’s first institutional financing round, the startup’s founder and chief executive Aadit Palicha told TechCrunch in an interview. Nexus, Y Combinator, Global Founders Capital, as well as angel investors Lachy Groom, Neeraj Arora and Manik Gupta also participated in the round, which values Zepto at $225 million.

Zepto, which has largely operated in stealth mode until today and launched its app six months ago, has been the talk of the town for several months. The startup, whose name playfully uses a mathematical term to describe the business, offers a 10-minute grocery delivery service, beating many heavily backed rivals on speed.

To achieve this feat, Zepto has set up dark stores across the cities where it operates (Mumbai, Bangalore, and as of this week, Delhi.) Palicha said these dark stores, which the startup has set up, are designed and optimized for fast deliveries. (Zepto’s approach, for which Palicha said he looked at other markets and spoke with the operators running those firms, is different from many Indian startups that rely on regular grocery stores for inventory.)

“The way we are growing right now, and the current penetration and frequency of usage we are seeing, the opportunity is just massive,” he said. The startup plans to soon expand to Hyderabad, Pune and Kolkata and grow the number of dark stores it has to over 100 by early next year, from 40 currently, he said.

A dark store operated by Zepto. Image Credits: Zepto

The idea to create Zepto came, said Palicha, when he and Kaivalya Vohra (the other founder) were locked in their houses in Mumbai last year because of the pandemic. “We just had been exposed to the entrepreneurial and tech startup world in a very deep way. Now we were in Mumbai and the biggest problem for the two of us bachelors was securing grocery and essentials,” he said.

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Maharashtra — like every other Indian state — had enforced lockdown to contain the spread of the virus, which among other things, meant that deliveries were taking two to three days to reach their customers. “We were extremely frustrated,” he said.

“We felt that the online play of the Indian grocery delivery space, which is one of the world’s largest, was grappling with some gross execution errors,” he added, without naming any firm.

Zepto, which has assembled a team that includes former executives from Flipkart, Uber, Dream11, Pharmeasy, and Pepperfry, competes with a number of heavily backed startups including SoftBank-backed Swiggy and Grofers, and Google-backed Dunzo, many of which have expanded to the fast grocery delivery category in recent quarters.

“We’ve been ignoring the noise and executing heads down for a long time to perfect this model, and our efforts are paying off. Today, we’re consistently growing 200% every single month with an unstoppable team, robust product infrastructure and deep access to institutional capital,” said Palicha.

At stake is an opportunity that is estimated to be worth $21 billion by 2025, according to a recent note prepared by Sanford C. Bernstein analysts. “Online grocery penetration is expected to reach ~3%-5% by 2025 from less than 1% today. Long-term structural drivers remain strong: rising income and affluence, lower tier consumption, e-commerce penetration (~30% CAGR) and a young population (~50% below 25). Grocery spend as a proportion of income remains high at ~ 30%,” they wrote in the note.

“There is significant room for driving higher penetration in existing cities with high traffic, increase in conversion and retention. Adoption of online grocery has increased with engagement level and order volumes accelerating. DAU (daily active users) has seen strong growth for many e-grocery apps during lockdowns. Downloads have increased recently. Online grocery has demand side advantages of 24/7 shopping, wide SKU ranges, same day/next.”

Role Description

-You will build rider supply from the ground up in one of our key markets 

-Lead all aspects of rider supply: on-boarding, training, inventory management, quality management, supply economics, operations and so on 

-You will ensure customer demand is always met with best in class supply availability and performance at all times. 

-Work cross functionally with peers who will empower you to do your best work 

-Run experiments that will challenge our assumptions and make Zepto better. You will have the tools to do things that have never been done before and also the freedom to fail fast. 

-Wear the Zepto badge with pride. We are looking for owners – not employees. You are passionate about our mission and serve as culture carriers

-Build a high performing team in your city

What We’re Looking For

-People with endless curiosity and hunger to learn 

-Owners who will think of Zepto as their own venture 

-Operators obsessed with customer experience

Move fast and deliver things

Zepto is defined as the shortest unit of measurable time in physics, which means speed is in our DNA. From delighting customers with 10-minute delivery to growing our presence across the country, speed is always at the forefront.

Question what’s possible

10-minute delivery sounds crazy, which is why we believe in breaking existing mental models and creating radically new ideas. Our team includes India’s top talent in ops, engineering, marketing and and we pride ourselves in first principles thinking.

Customer obsession

Customer experience is our everything. From product to operations, we push ourselves beyond what’s “practical” in our never ending pursuit of delivering customer delight.