WhiteHatJr App Live Online Coding for Kids

Before we talk more about whitehat jr app development cost and its features, team structure duration, etc, let’s understand why & how the business came into existence.

We live in a time when people are increasingly looking for advanced learning possibilities. Both parents and young learners are trying to explore ways that keep them ahead of the fiercely competitive learning and vocational curve.

This is the reason we can now see evolved learning culture introduced by inventive online solutions that prompt new ways and ideas around education. Making a breakthrough in the segment, WhiteHat Jr. is offering an open opportunity for all to see their way through the thought-critical choice of learning for kids.

Already a lot of buzz in the market, WhiteHat Jr. has come out as a revolutionary idea permeated with great online learning possibilities. It has played a catalyst of change in the way people look at their child’s education, introducing multi-module integrated online learning for coding aptly designed for school-going kids.

Introduction to WhiteHat Jr.

WhiteHat Jr. is an e-learning solution that is focused on transforming kids into coding enthusiasts by providing them with the right learning, guidance, and resources. The coding class is delivered to the learners right at their homes through one-on-one video lectures.

It is designed to make kids capable of conceptualizing and building apps, games, and animations. As a parent, you opt for a coding learning app like WhiteHat Jr. for two primary reasons –the job insecurity we all have gone through in the pandemic slump and to secure the future of the kids against the grueling competition in the age of IT innovation and tech-endorsed startups.

WhiteHat Jr. introduces as well as prepares your kid to get accustomed to the new coding world. Using this coding mechanism, your kid can even consider launching his or her own startup. 

The application has 4 million approx. paid subscribers worldwide. Parents are increasingly liking the idea of WhiteHat Jr. as it helps them keep children engaged in tech skill-building activities that add to their knowledge graph besides the regular study curriculum.

Business Model of Coding Learning App WhiteHat Jr.

WhiteHat Jr. is an edu-tech mobile app solution that is built around the idea of offering coaching services in computing and programming. Its end users are the school-going kids who fall in the age range of 6-18 years. They are the consumer of the services.

The target audiences, however, are their parents who pay for the services being their customers. The business model is also aligned with creating more job opportunities for women by achieving an all-women teaching staff.

According to Economic Times HR News, this application aimed to recruit 13,000 teachers by the end of 2020. At the core of it, a paid subscription is the business model of WhiteHat Jr. The subscribers have three courses to select from:

Introduction to coding:

It is a beginner-level course comprising 8 classes. It teaches the coding basics and provides exposure to concepts like algorithmic modeling, sequences, variables, functions, etc. It costs Rs. 5,999/- approx in India. It is soon going to be joined by Mathematics classes as an extended module.

App Developer certificate:

It is a 48-class course. The course covers advanced app structures, game designs, and animation building. The kids are taught about the entrepreneurial relevance of coding and are given a quick introduction to life as a coding expert. The course is priced at Rs. 33,999/-

Advanced coding with Space-Tech:

This course comes with lifelong validity. A total of 144 classes are provided in this course. Children can hone their skills in space tech, artificial intelligence, advanced space simulations, and employ data spatial visualization, and other advanced coding concepts.

Its cost is Rs. 99,999/- WhiteHat Jr. has marketing strategies like tie up with NASA which would take this program to another level of success.

Use of no-code platform:

It has Thunkable at its base. It is built to offer a no-code platform to its users and comes with a visual development environment. This makes it easy for users to pick the basics and get used to the concept of programming – all by interactively dealing with the visual elements and drag-and-drop functionality in a WYSIWYG environment.

Thus, by the application of a paid subscription business model, the company earns revenues. It has already made a place among the hearts of the coding learners, whose numbers are increasing month on month by more than 40%. 

Target Customers of WhiteHat Jr

WhiteHat Jr has made its mark among both Indian and US audiences. In India, the target audiences are families that have an annual disposable income of INR 10 lakh. In the US, this holds good for any household that earns around $80K annually. 

These families have easy access to all technology-driven solutions. They are familiar with Wi-Fi, Mobile gadgets, online classes, etc. The families are also capable of and willing to spend extra for the intellectual development of their children.

Further, they see screen time as an opportunity to befriend the kids with the existing requirements of the world. The gap in academics and the jobs’ requirements are filled by WhiteHat Jr.-like applications, the makers hold this view and have a mission to develop every child into a coding ninja.