Tata Neu: A Super App by Tata Group for Rewarding Experiences
Today, the world is not ordinary anymore as everything is digital now, from the virtual connection to online shopping, payment modes, and more. There’s hardly anyone who’s left untouched by digitization. If you are among them, you are on the shore where you may lose various opportunities.
The birth of every-changing technology has changed almost everything. Everyone is joining the digital-herd to look alike, to look digital.
The entire globe, including India, is running on a pathway towards accomplishing the tag of “Digital India.”
While talking about the digital world, some terms usually strike our head, like online shopping, online payment, online games, etc. We are not new to such words, but today we will discuss a Super App to take one step toward digitization.
We have come up with this piece to put forward the thoughts about a super app, its introduction, features, working, top examples, costing, and much more.
We will also focus on the most-awaited Super App in India, Tata Neu, which has been in the headlines since the birth of its idea.
So, the wait is over now. Tata neu, a Tata product, has unfolded its wings to fly high, grabbing a big slice of success worldwide.
The Tata group has set up Tata Digital to craft digital businesses that can meet every need of Indian customers and businesses.
Let’s take the discussion ahead.
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Tata Super App Launch (Tata Super App Parent Company)
Recently, the Natarajan Chandrasekaran, Chairperson of the Tata Group launched an app, namely ‘Neu,’ on 7th April and it will emerge in the market, uniting its various digital services and the apps on a single platform. The super app concept launched by Tata is somewhat similar to China’s WeChat and Alibaba app.
Tata Neu is a one-stop shop to get a seamless shopping and payments experience.
This app aims to stop distinct loyalty programs from BigBasket and 1mg and blend them with ‘NeuCoins’ being tested with its employees sometime earlier.
Tata Neu will allow you to enjoy exclusive benefits and offers. You can shop at Tata Neu and pay for things you need to buy. You can pay utility bills using Tata Pay.
What Is Tata Neu?
Tata Neu, a super app, is an application that offers a plethora of services that every human uses. It includes varied services of different apps on a single platform that will free up your device storage that’s usually occupied by separate apps for other uses.
Using just a single app, a super app, one can shop, get his financial transactions done, chat, and even book his ride.
With the release of a Super App for Android and iOS users, Tata Neu, Tata group has started its journey to making the country digitally strong.
This app has integrated every major service into the super app framework. This “digital loyalty app” is crafted to prove rewarding for its customers across the Tata brands and make them earn various reward points and redeem them.
What to Expect From a Super App?Being identified as a Super App, an app should ensure the offerings of specific services on a single platform. It needs to include some of the below features:
1. Social networking platform with interactive featuresSuch an app should include an interactive social platform where one can communicate, share media stuff, connect with other persons, stay updated with news, make friends, advertise, etc. This feature can help build a strong community.
2. Services related to e-CommerceIn this digital age, online shopping has become a trend. So, it would be great if a super app could include a platform where people can shop and even sell goods and services or transmit data or funds. Moreover, an eCommerce platform is a must-have feature while developing a super app.
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3. The transport sectorOne more important feature that will grant life to a super app is transportation services. It would be fantastic if your app would offer bike and car ride services, book air tickets and bus tickets, and provide relevant services.
4. Food delivery serviceToday, as customers’ shopping habits have transformed to online mode, on-demand food delivery services are also a part of their preferred online services. So, it would be best if you include a food delivery service in your super app.
5. Payment of a billToday, as we have fast lives, we fail to spare some time for our essential chores, like electricity and water bill payments and other bills. Here, an online bill payment service included in a super app emerges as a savior that saves you from penalties for late payments. It would be better to add such a service to your app.
6. Services related to financeFinancial services in an app will ensure domestic and foreign trade promotion. Furthermore, one can conduct any kind of online transaction with the help of such a feature.
7. Insurance and Health ServicesIncluding insurance and healthcare services in a super app would make your app a handy tool that will increase its usage for purchasing and renewing insurance and health policies, easy payment options, easy appointment bookings, symptom checkers, etc.
